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Little Ruffle Privacy Policy:


What type of information do we collect?

We receive, collect and store your information when you visit our site, purchase something from us, sign up to stay up to date or to receive Little Ruffle’s newsletters or provide information to us in any other way. We collect personal information from you (including name, email, address, password, communications), payment details (including credit card information), comments, feedback, product reviews, recommendations, and personal profile if you choose to provide these. We collect the Internet protocol (IP) address used to connect your computer to the Internet; login; computer and connection information and purchase history. We may use software tools, cookies and other similar technologies to measure and collect session information, including page response times, length of visits to certain pages, page interaction information, and methods used to browse away from the page. Some information may be collected automatically. 


How do we collect information?

When you conduct a transaction on our website, as part of the process, we collect personal information you give us such as your name, address and email address. We need this information in order to fulfil your order.


If you sign up to become a member, we will also collect your personal information (for example, name, email, profile picture if you choose to provide it) directly from you. You can also sign up to subscribe to Little Ruffle’s newsletters, if you do this, we will also collect your name and your email address.


We may also collect personal information through our use of cookies and other similar technologies, please see the cookies section below for further details


Your personal information will be used for the specific reasons stated below


Why do we collect such personal information?

We collect such personal information for the following purposes:

  1. To provide our products and services as requested by you;

  2. To provide our members and customers with ongoing customer assistance and technical support;

  3. To be able to contact you with general or personalized service-related notices and promotional messages (where we have your consent to do so);

  4. To create aggregated statistical data and other aggregated and/or inferred information, which we or our business partners may use to provide and improve our respective services; 

  5. To comply with any applicable laws and regulations.


 The lawful bases we rely on for processing the information we collect from you are:

(a) Your consent. You are able to withdraw your consent at any time. You can do this by contacting

(b) We have a contractual obligation, for example to sell you the product you ordered. In order to deliver our product, some of your personal information is required (or example, name, email address, billing address, shipping address and payment details). If you don’t provide this to us, we won’t be able to process your order.

(c) We have a legal obligation.

(d) We have a vital interest.

(e) We have a legitimate interest.



How do we store share and disclose your personal information?

Our site is hosted on the platform. provides us with the online platform that allows us to sell our products and services to you. Your data may be stored through’s data storage, databases and the general applications. They store your data on secure servers behind a firewall. 

All direct payment gateways offered by, including PayPal, and used by this site adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.


We will retain your information for as long as permitted or required by applicable laws and in order to deliver our products and services to you.


How do we communicate with you?

We may contact you to notify you regarding your purchase, account, to troubleshoot problems with your account, to resolve a dispute, to collect fees or monies owed, to poll your opinions through surveys or questionnaires, to send updates about our site or as otherwise necessary to contact you to enforce our agreements with you applicable national laws, and any agreement we may have with you. For these purposes we may contact you via email, telephone, text messages, and postal mail.


We will only contact you for promotional reasons where we have your consent to do so. You can withdraw your consent at any time.


Privacy policy updates

We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it. 


Questions and our contact information

If you would like to request to access, correct, amend, restrict, object or delete any personal information we have about you or have any concerns about the personal information we collect and use from you, you are invited to contact us at


You can also complain to the ICO if you are unhappy with how we have used your information.

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